Privacy Policy
Effective Date: January 1, 2026
Daybreak Dementia Care ("Daybreak," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you provide when visiting www.daybreakcare.org (the "Website").
Daybreak Dementia Care is a nonprofit 501(c)(3) organization located in Maryville, Tennessee, providing adult day care, respite care, caregiver support and education, and memory care services.
This Privacy Policy explains what information we collect through our Website, how we use and protect that information, and the choices available to you.
1. Information We Collect
We may collect personal information that you voluntarily provide when you interact with our Website.
Depending on how you use the Website, this may include:
Name
Email address
Telephone number
Information you provide through our Contact Us form
Information you provide when requesting information about Daybreak Dementia Care
Information you provide when signing up for our email newsletter
Information you provide when expressing interest in volunteering
Other information you voluntarily include in a message to us
We ask that you do not submit medical records, diagnoses, medication information, Social Security numbers, financial account information, or other sensitive personal or health information through our general Website forms.
Our Website is not intended to collect medical or protected health information.
2. Information Collected Automatically
When you visit our Website, certain information may be collected automatically through cookies, pixels, analytics technologies, and similar tools.
This information may include:
IP address
Browser type
Device type
Operating system
Pages visited
Time spent on the Website
Referring website or source
General geographic information
Interactions with Website content
Other usage and technical information
We use this information to understand how visitors use our Website, improve the Website and our communications, and evaluate the effectiveness of our outreach efforts.
3. Google Analytics
We use Google Analytics to help us understand how visitors interact with our Website.
Google Analytics may collect information about your device, browser, Website activity, approximate location, and how you arrived at our Website. This information helps us understand Website traffic and improve the experience we provide to visitors.
Google's collection and use of information is governed by Google's own privacy policies and terms.
You may be able to limit or disable certain analytics technologies through your browser settings, our cookie consent tools, or privacy controls made available by Google.
4. Meta/Facebook Pixel
Our Website may use the Meta Pixel, sometimes referred to as the Facebook Pixel, provided by Meta Platforms, Inc.
The Meta Pixel allows us to better understand Website activity and evaluate the effectiveness of communications or advertising on platforms such as Facebook and Instagram.
Meta may collect information about your device, browser, Website activity, and interactions with our Website. Depending on your relationship with Meta and your privacy settings, Meta may associate this information with your Meta account.
Meta's use of this information is governed by its own privacy policies.
Where applicable, visitors may control the use of these technologies through our cookie consent tools, browser settings, and privacy settings provided by Meta.
5. Cookies and Similar Technologies
Our Website uses cookies and similar technologies to operate properly, remember preferences, understand Website usage, and support analytics and outreach activities.
Cookies are small files stored on your device when you visit a website.
Some cookies may be necessary for the Website to function properly. Other cookies, including analytics and advertising-related cookies, may be optional.
Where available, our Website's cookie consent tools allow you to manage your preferences regarding non-essential cookies. You may also configure your browser to block or delete cookies. Disabling certain cookies may affect some Website features.
6. How We Use Your Information
Daybreak Dementia Care may use information collected through the Website to:
Respond to questions and inquiries
Provide requested information about our programs and services
Communicate with prospective participants, caregivers, volunteers, donors, and community members
Process volunteer inquiries
Send organizational news and updates to individuals who have subscribed
Operate, maintain, and improve our Website
Understand how visitors use our Website
Measure the effectiveness of our communications and outreach
Maintain Website security and prevent misuse
Comply with applicable laws and legal obligations
We do not sell your personal information.
7. Email Communications
Visitors may voluntarily subscribe to receive organizational news and updates from Daybreak Dementia Care.
We use Mailchimp to help manage our email communications. When you subscribe, information such as your name and email address may be transmitted to and processed by Mailchimp.
Mailchimp's handling of this information is governed by its own privacy policies and terms.
You may unsubscribe from Daybreak Dementia Care emails at any time by using the unsubscribe link included in our email communications.
8. Donations and PayPal
Daybreak Dementia Care accepts online donations through PayPal.
When you choose to make a donation, you may be directed to or interact with services provided by PayPal. Payment information, such as your credit or debit card number or financial account information, is processed by PayPal.
Daybreak Dementia Care does not directly collect or store your payment card or financial account information through this Website.
PayPal's collection, processing, and protection of payment information is governed by PayPal's own privacy policies and terms.
Daybreak may receive limited information relating to a donation, such as the donor's name, contact information, donation amount, transaction information, and other information PayPal provides to us in connection with the donation.
9. Third-Party Services
We use third-party companies and services to help operate our Website and provide certain functionality.
These may include:
Squarespace – Website hosting and functionality
Google Analytics – Website analytics
Google Maps – Maps and location functionality
Meta Platforms – Website analytics and measurement through the Meta/Facebook Pixel
Mailchimp – Email newsletter management
PayPal – Donation and payment processing
These third parties may collect or process information according to their own privacy policies and terms.
We encourage you to review the privacy practices of third-party services you interact with.
10. How We Share Information
Daybreak Dementia Care does not sell personal information collected through our Website.
We may provide limited information to service providers that help us operate the Website or provide services on our behalf, such as Website hosting, email communications, analytics, and donation processing.
We may also disclose information when reasonably necessary to:
Comply with applicable laws, regulations, court orders, or legal processes
Respond to lawful requests from government authorities
Protect the rights, property, or safety of Daybreak Dementia Care, our participants, caregivers, volunteers, donors, Website visitors, or others
Detect, investigate, or prevent fraud, security incidents, or misuse of our Website
11. Health and Medical Information
Daybreak Dementia Care provides non-medical adult day care, respite care, caregiver support and education, and memory care services.
The general forms on this Website are not intended for submitting medical records, diagnoses, treatment information, medication information, or other sensitive health information.
Please do not submit confidential medical or health information through our Contact Us, Request Information, newsletter, or volunteer forms.
If information related to participation in Daybreak programs is required, Daybreak may provide an appropriate method for providing that information outside of the general Website forms.
12. Data Security
We take reasonable administrative and technical measures intended to protect personal information collected through our Website against unauthorized access, loss, misuse, alteration, or disclosure.
However, no website, internet transmission, or electronic storage system can be guaranteed to be completely secure. Accordingly, we cannot guarantee the absolute security of information transmitted through the Website.
13. Data Retention
We retain personal information for as long as reasonably necessary to fulfill the purposes for which it was collected, maintain appropriate organizational records, comply with applicable legal obligations, resolve disputes, and enforce agreements.
Information maintained by third-party providers may be subject to their own retention policies.
14. Your Choices
You may choose not to provide personal information through our Website, although doing so may limit our ability to respond to your request.
You may also:
Unsubscribe from email communications using the unsubscribe link included in our emails
Adjust your cookie preferences through available Website cookie controls
Disable or delete cookies through your browser
Adjust privacy and advertising settings through services such as Google and Meta
Contact us to ask questions about personal information you previously provided to us through the Website
15. Children's Privacy
This Website and Daybreak Dementia Care's services are intended for adults, caregivers, families, donors, volunteers, and other members of the community.
The Website is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13 through the Website.
If we learn that we have inadvertently collected personal information from a child under 13, we will take reasonable steps to delete the information.
16. Links and Embedded Content
Our Website may contain links to third-party websites or include third-party content, such as Google Maps.
When you interact with a third-party website or service, that third party may collect information from you independently. Daybreak Dementia Care is not responsible for the privacy practices, security, or content of third-party websites or services.
We encourage you to review the privacy policies of third-party websites before providing personal information.
17. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes to our Website, services, technology, or legal requirements.
When we make changes, we will update the "Effective Date" at the top of this Privacy Policy. We encourage visitors to review this page periodically.
18. Contact Us
If you have questions or concerns regarding this Privacy Policy or Daybreak Dementia Care's Website privacy practices, please contact:
Daybreak Dementia Care
Maryville, Tennessee
Email: director@daybreakcare.org
Website: www.daybreakcare.org